Skip to main content

​
Summary

A comprehensive modernization of the platform’s SEO strategy, implementing rich schemas, voice search optimization, and authentic metadata to improve search visibility and click-through rates.

​
What’s New

  • Rich Schemas: Added FAQ, MusicGroup, MusicAlbum, and InteractionCounter schemas to eligible pages.
  • Voice Search: Implemented speakable schema to optimize content for voice assistants like Google Assistant and Siri.
  • Authentic Ratings: Removed all fake aggregateRating schemas to comply with Google’s strict authenticity guidelines.
  • Knowledge Graph: Enhanced organization metadata with knowsAbout, slogan, and social profiles to trigger Knowledge Panels.

​
Why It Matters

  • Visibility: Rich snippets (FAQs, events) take up more screen real estate in search results.
  • Compliance: Adhering to Google’s guidelines prevents manual penalties and ensures long-term ranking stability.
  • Future-Proofing: Voice search optimization prepares the platform for the growing number of voice queries.

​
Technical Details

  • New Views: Created resources/views/seo/faq-schema.blade.php and speakable.blade.php.
  • Meta Tags: Optimized titles and descriptions for better CTR.